NPO OSHIKATSU

Enjoy more freedom in your "support activities."

More global.

OSHIKATSU contributes to society through supporting artists,
This is an organization whose purpose is to build a new cheering culture that connects Japan with the world.

We aim to go beyond mere fan activities and create a system that allows fans to express their love for their favorite idols in a healthy and transparent way, and to create a future where both idols and fans can grow together.

We are running advertisements to support artists and athletes from Japan who are making their mark overseas.
We have created an advertisement that conveys a welcoming message to artists visiting Japan from overseas.

By supporting your favorite idols across borders, you can spread the bond between fans and your favorite idols to the world.

We will go beyond the boundaries of previous support advertising and create a form of support that is transparent and will truly empower your favorite idol.

A system that gives shape to the power of support

Supporting an idol is a source of joy and meaning in life for fans, but there are many unclear aspects about how the power of their support reaches their idol.

At OSHIKATSU, we will create a system that ensures that support reaches your favorite idol, clarify the flow of funds, and foster a sustainable support culture.

For fans, supporting their favorite idols is a source of meaning and joy.

OSHIKATSU will establish a system to ensure that support reaches your favorite idol and clarify the flow of funds, thereby spreading a support culture that is not hindered by old customs.

Transparent fund management

In order to ensure that the power of support reaches the right person, all financial flows are made public.

In addition to invoices and receipts for advertising and production costs,
Details of other expenses have also been made public, and the use of surplus funds has been clearly determined.
We will thoroughly implement a system that is completely clear and does not involve pooling.

"Your support will definitely reach your favorite idol" -- we cherish that sense of security.


Putting the rights and wishes of the idol first

Until now, support advertising has typically taken the form of individual volunteers coming together to create signs or printed materials to deliver messages of support on their favorite idol's birthday or anniversary.

OSHIKATSU will respect the wishes of the agency and the individual, and will carry out the event only after applying for permission and following the rules.

We do not enter into exclusive contracts, but rather apply for permission from the relevant agency and clarify the scope of use. When necessary, we will pay appropriate copyright and portrait rights fees to the individual. We will enter into a contract that directly benefits the artist or a licensed contract that contributes to increasing awareness of the artist, providing an environment where fans can support their favorite artist with peace of mind.

We will create a clean and simple form of support that respects the rights of your favorite idol while allowing supporters to support you honestly and with integrity.

Differences from previous support ads

Until now, support advertising has required the project owner (the individual who launches the project) to take the lead in activities. However, this format is a high hurdle in Japanese culture, and it was difficult for many fans to take on the challenge.

  • My love for my favorite idol is second to none, but wouldn't a fan with more followers on social media than me be more suitable?

  • I wonder if this will be perceived in a way that will upset people who have been fans for longer than me?

  • If I were to start a project, I'm worried about how many backers I can gather...

  • Regarding copyright, I would hate it if it went against my idol's wishes...

It is true that many fans have these concerns.

As such, the current situation in Japan is that there is still no environment in which project owners can speak up and take action with confidence.

Furthermore, the fact is that copyright, portrait rights, and usage fees are also unclear because they are within the "personal sphere."

That is why we aim to make it possible for us to run supportive advertising as the project owner, and we will face the issue head-on and find a way to meet the individual's wishes.

OSHIKATSU creates an environment where anyone can easily support their favorite idols.

Transparency due to non-profit nature

We do not operate a business model that pursues profits, but rather places importance on social responsibility . Even in crowdfunding, we clearly state the details of expenses and how any surplus will be used.

Our goal is not to maximize profits, but to foster a healthy support culture, and we will ensure transparency in all our activities. We will open up the flow of funds to all our supporters and build a trustworthy system.

This will provide new support options for fans who want to "support their favorite idol in a way that will truly help them" or "support their favorite idol in a more fair way."

The power of support for the future

OSHIKATSU's support advertisements will help support the activities of your favorite idols .

・Supporting athletes on overseas tours ・Sending cheers from Japan to artists aiming for the world stage ・Realizing advertisements welcoming overseas artists visiting Japan

・Working with the local community to connect support to the development of tourism and culture

・Support for creators' activities

・Support for student activities

It creates multifaceted value.

Supporting your idol goes beyond being just a personal pastime and becomes a social force.
OSHIKATSU will continue to expand these new possibilities.

Revitalizing the local economy

By running support advertisements in areas that have a connection to your favorite idol, you can increase the number of fans visiting and raise interest in the area.

Signs and advertising videos will be produced in collaboration with local creators, promoting local art and design culture.

By collaborating with local events and combining support activities with tourism, we will create a system to revitalize the local area.

Supporting your favorite idol creates new value in the local community, leading to cultural and economic development. We hope to see this new form of support advertising spread throughout Japan in the future.

Supporting your idol is not just a personal activity, but leads to social contribution. It will be a meaningful system for everyone, both those who are supported and those who support them.

That is why OSHIKATSU will propose a "new form of support that is completely different from previous support advertisements" and build a support culture.

Make your fan activities more free and cleaner.

OSHIKATSU will create a future where fans and their favorite idols can grow together.

To deliver the "power of support" to your favorite idol

OSHIKATSU's mission is to create an environment where all fans of their favorite idols can support them with peace of mind. To that end, we plan to carry out a variety of activities, including holding events, producing merchandise (with online production support), and support projects. We aim to ensure that the power of our support is received by the idols themselves, and build a new relationship between them and their fans.

Your likes create the future.
Why not create a new way of supporting your favorite idols with OSHIKATSU?